Cask Beer back on the bar

With cask beer continuing to out perform the beer market and on trade market sales up, it would seem a good time to consider selling it on your bar if you are not already doing so. However there are one or two things to consider before you start tapping and venting.

Tapping a cask ale

No doubt the increased sales of cask beer indicate a shift in what the punters want and we as Landlords need to take that on board. The smart movers and shakers of the Pub Industry have seen this and have already made their moves. Cask beer can be seen on sale in all the major high street pub chains, with Cask Marque signs being displayed outside.

So what about you? Could cask beer help you improve your business and attract new customers?

Well lets see. You haven’t sold cask beer on your bar since you had T bars fitted and you had the beer engine taken out because you needed the space. You can’t be bothered with all that messing around tapping venting etc. You think you know your customers best and they wouldn’t drink warm Cask beer now that everything is extra cold. Well maybe it is time to rethink your attitude to selling cask beer for know other reason other than you might make lots more money.

Nothing could be easier than having cask beer installed back on your bar. Clamp-on modern beer engines mean no cutting of the bar.Your pub probably has a python system fitted with suitably less chilled lines under the bar. Traditional stillages and more modern self tilting stillages are available and probably in some cases might be loaned by your cask beer supplier. With so many small micro breweries sprouting up everywhere sourcing a local brew would be quite easy and a good marketing tool as well.

But I don’t know how to look after cask beer! Well no problem there. Check out the internet, this site, ask your supplier or even your local technical services for help and advice. Keeping cask beer is not rocket science. It is easy, provided you have the correct training and a bit of passion in wanting to sell a perfect pint.

So why not give it a try, it might just be worth while.