A Brave (beer) New World

T bar

As sure as Night follows day so too will this present recession come to an end-or that’s the theory anyway.

Already the financial pundits are carefully hinting about the green shoots of recovery and the light shinning at the end of the financial tunnel. Let us hope for once they are right.

So what if they are correct, and that once again good times are around the corner. Well one thing is for certain, the post recessional world we will all be facing will have a far different business landscape than before.

Like naughty children who have been taught a lesson we will naturally be wary of making the same mistakes again. Cheap credit, poor business awareness and a belief that markets will always be expanding, will no longer underpin our business strategies, or will they? Well we soon forget don’t we.

With so many businesses having gone to the wall there will naturally be a void, and as the economy picks up this surely will be filled by new enterprises. A time for optimism then? Perhaps, but realistic optimism with sustainable goals. As for us, the ones that have survived the deluge, it will be a good time to reappraise our own businesses.

Certainly from the drinks industry perspective we will have to embrace more changes than most industries. The traditional pub has not faired too well. Social habits have changed and our pubs will have to go that extra mile to attract customers. The take it or leave attitude of having a captive market will no longer work. Sloppy customer care, poor facilities and a lack of focus will have to be things of the past.

The end of recession will certainly be a brave new world and a world full of opportunity for those who are brave enough to face the new challenges that await.