As they say “where there is a will, there is a way.” With cask beer seemingly the only sector of the beer market that is growing, it makes sense that more retailers will want to sell this product and grab a share of the market.
What I suspect is stopping more cask ale being sold in more small outlets is the false perception that to sell cask beer you must have a proper pub with a traditional cellar. This coupled with the mind boggling mythology of managing “Traditional cask beer,” prospective retailers may feel it is far to complicated and time consuming for them to put cask on the bar.
There is no reason why cask beer cannot be sold in any type of licensed premises. The range of cutting edge cask beer dispensing equipment is enormous. Have a look on the internet and you will see products such as cask cooling jackets, vertical stillaging, auto tilts and cask breathers. Put all this equipment together and you have the means to sell cask beer anywhere. Cask beer under-counter installations can be installed the same as keg beers. You do not need a great deal of space. Temperature control of casks can be controlled using cooling jackets controlled via existing cooling systems. Using these methods there is no reason why consistent good quality cask beer cannot be achieved in your small restaurant, hotel or bar. Provided you have the space, you don’t need a dedicated beer cellar.
The methodology of keeping cask ale still applies, it is not rocket science. Selling cask beer is do-able for anyone and relatively easy. If you would like to sell cask beer but feel you may need some technical advice join the forum and we will do our best to point you in the right direction. Our staff technicians have many years of experience at your disposal and are here to help you.